METHODS OF INDUSTRY AND COMPETITIVE ANALYSIS


Methods of Industry and Competitive Analysis
  • Industry and competitive analysis can be done using a set of concepts and techniques to get a clear picture on key industry traits, the intensity of competition, the drivers of industry change, the market positions and strategies of rival companies, competitive success, and profit prospects.
  •  It provides a way of thinking strategically about any industry’s overall situation and drawing conclusions about whether the industry represents an attractive investment for organisational funds. The analysis entails examining business in the context of a wider environment. Industry and competitive analysis aims at developing insight in several issues.
  •  Analysing these issues build understanding of a firm’s surrounding environment and, collectively, form the basis for matching its strategy to changing industry conditions and competitive realities.

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