INTRODUCTION (ORGANISATION AND STRATEGIC LEADERSHIP)

Introduction  (ORGANISATION AND STRATEGIC LEADERSHIP)

• A competitive advantage is created when there is a proper match between strategy and structure. Ineffective strategy/structure match may result in company rigidity and red tapism, given the complexity and need for rapid changes in today’s competitive landscape. Thus, effective strategic leaders seek to develop an organizational structure and accompanying controls that are superior to those of their competitors.
• Selecting the organizational structure and control that result in effective implementation of chosen strategies is a fundamental challenge for managers, especially top-level managers. This is because companies must be flexible, innovative, and creative in the global economy if they are to exploit their core competencies in the pursuit of marketplace opportunities. 
• Companies must also maintain a certain degree of stability in their structures so that day-to-day tasks can be completed efficiently. 
• To act and contribute as a manager and employee in today’s emerging business scenario, skills related to strategic, organizational and leadership processes are necessary.

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