INTRODUCTION (DYNAMICS OF COMPETITIVE STRATEGY)
- The business environment is highly dynamic and continuously evolving. The changes happening in the external environment challenge organisations to find novel and unique strategies to remain in business and succeed.
- As the world is getting smaller and competition is increasing, organisations have increasing pressure to develop their business and strengthen its competitiveness.
- Strategic thinking and strategic management are highly relevant and important for all the managers in organisations in order to achieve competitive advantage, high performance for success and to ensure company’s survival and growth.
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