An organization’s core competencies should be focused on satisfying customer needs or wants in order to achieve organisational objectives. This is done through businesses level strategies. Business level strategies are the courses of action adopted by an organisation for each of its businesses separately, to serve identified customer groups and provide value to the customers by satisfaction of their needs. In the process, the organisation uses its competencies to gain, sustain and enhance its strategic or competitive advantage.
INTRODUCTION (BUSINESS LEVEL STRATEGIES)
An organization’s core competencies should be focused on satisfying customer needs or wants in order to achieve organisational objectives. This is done through businesses level strategies. Business level strategies are the courses of action adopted by an organisation for each of its businesses separately, to serve identified customer groups and provide value to the customers by satisfaction of their needs. In the process, the organisation uses its competencies to gain, sustain and enhance its strategic or competitive advantage.
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