CORPORATE LEVEL STRATEGIES

INTRODUCTION (CORPORATE LEVEL STRATEGIES)

 strategies are formulated at different levels of an organization –corporate, business and functional. Corporate level strategies occupy the highest level of strategic decision making and cover actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes strategic decisions. The nature of strategic decisions tends to be value-oriented, conceptual and less concrete than decisions at the business or functional level.

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